Natural Beauty Hub Beautegrity Launches in Hong Kong
Beautegrity curates the best selection of quality, natural and affordable skincare products for Hong Kong beauty lovers
Hong Kong, 20 November 2016: Green products continue to sweep the Natural beauty world promising eternal beauty the natural way. But with all brands claiming to have found the elusive fountain of youth – who can you really trust? Beautegrity helps to unravel the mystery of natural and organic skincare by researching and testing products and providing clear labelling to guide customers through the purchase process.
Advocating authenticity and transparency in skin care, Beautegrity ensures that all products featured on its one-stop platform have the highest quality ingredients with the least amount of chemicals. What’s more, the platform highlights each product’s ingredients to help consumers understand exactly what they are putting on their skin.
“In reality, there is rarely such a thing as chemical-free skincare. Most natural and organic beauty products use some chemicals to preserve or stabilize the natural ingredients. Beautegrity keeps it real and authentic. We seek out the best quality skincare products at affordable prices and always highlight the ingredients so our customers can make an informed decision about their skin care,” says Emily W Chang, Founder and Chief Authenticity Officer of Beautegrity.
Beautegrity has now launched in Hong Kong and products are available for purchase just in time for Christmas at www.beautegrity.com.
(Green Pharmacys Micellar Solution 3-in-1, Greenvines Purely Moisturizing Serum,
(Greenvines Face Oil)
The Beautegrity Story
Emily is the Founder and Chief Authenticity Officer of Beautegrity. She is an unconventional mix: a quant wiz, a certified yoga instructor, a mother of three, a street dancer, a snow boarder, a big sister but most importantly, an eclectic soul passionate about quality natural skincare.
A former finance executive, Emily worked in the fast-paced global equities market as a trader for Goldman Sachs and as a hedge fund manager for a leading private fund. After the birth of her twin boys, she traded Bollinger Bands, candlestick charts and Fibonacci ratios for skincare, moisturizers and facial cleansers.
In her quest to find authentic, safe and affordable natural skincare products for herself and her family, the seeds for the Beautegrity business were sown. She discovered that industrial parabens and chemicals can be replaced with natural ingredients, and that quality skincare products are available but not easily accessible.
Through Beautegrity, Emily presents a fully curated edit of products for those who want quality, natural and organic skincare at affordable prices.
Emily’s top tips
Emily believes that when it comes to authentic beauty, the basics are very important. Besides cleansing, toning, moisturizing and protecting her skin from the elements, she offers some new and interesting ways to use products from Beautegrity:
Go green one step at a time. Being enthusiastic about a new organic routine doesn’t necessarily mean throwing out all your usual skin care products. Shift to natural skin care gradually leaving your body time to adjust.
Organic products respect your body’s natural PH balance so don’t be afraid to use facial products on your hands or shoulders for a lighter moisturising effect. Similarly, your face isn’t the only part of your body craving for cleansing! Restore your skin’s protective layers by applying toner on your whole body after shower or bath.
Don’t let the unseen parts of your body dry out. Irritated by friction, we tend to forget about areas such as inner thighs or breasts that are always encased in clothing. Use face oil to instead of your everyday cream for deeper hydration on your delicate and sensitive skin parts.
Create a special pampering day for your skin! Lotions are a mix of oil and water with chemicals thrown into the process to bind them together. By replacing lotions with face oils –more expensive but also more soothing, give your skin a full cleanse and moisturize one day a week after your shower.
Beautegrity is a homegrown Hong Kong online beauty hub that believes in authentic natural beauty and advocates transparency in skin care products. Showcasing a range of natural organic skin care items for the whole family, Beautegrity combines integrity with beauty to create a unique lifestyle brand.
See the range of natural organic products